How To Design Your Website For Both Search Engines And Users

How To Design Your Website For Both Search Engines And Users

In today’s online environment, a great site with no SEO will do better than a bad site with perfect SEO. The fastest growing factor that affects your ranking on Google is how much real people are satisfied by your web pages, and Google is constantly implementing new methods to calculate this level of satisfaction that don’t rely on keywords and back-links.

“At the same time, regardless of what Google thinks, you’re not going to have any conversions on your site if you don’t take into account the value that people are looking for when they visit it”, advised Luminous Design, the leading SEO and web design company in Colchester. “Failing to address the needs of your visitors condemns your website to a lifetime of high bounce rates and disappointing performance. Your web design process is where you need to address this.” Read more

Why your business should consider using a website builder

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Most business owners have long since realised how essential a website is for their success. Even a company that does not rely on web sales understands how important the Internet is in terms of marketing and advertising. For example, most everyone looks for companies, products and services over the Internet rather than using local phone books exclusively.
In order to participate in digital marketing, an online presence for businesses is necessary. Below are some of the reasons why website building tools such as templates and a flash site builder are an essential element of design.

Site building tools can significantly reduce the cost of both starting and maintaining of online businesses. The initial costs associated with hiring website designers are often so high that the average entrepreneur is unable to afford those services. In addition, there are usually other features to pay for on professional sites that can be developed. Therefore, the standard fees for designing may not include certain aspects of the finished process.

After the launch of the site, it is also usually necessary to pay designers to make even the smallest of changes. These types of fees can really add up, particularly when the inevitable adjustments need to be made as the business changes and grows. When using a website builder, however, there is no charge beyond the regular hosting fee. This leaves much more funding available for other important aspects of the business such as advertising and marketing.

Most often, the templates that are included with the hosting firm’s tools also offer advanced features such as a flash site builder. This can be a great attribute to create a more professional looking site. Rather than learn coding languages such as HTML, much time can be saved with more straightforward design results that an average person can accomplish.
These tools also provide literally hundreds and sometimes thousands of options and different templates to choose from. Because they are often interchangeable, it is easy to revise and revamp the site whenever desired or necessary. Some of these features include email, contact forms, sidebars and many other attributes that are all designed to create the most attractive and functional site possible.

Graphic designers are able to charge high fees for their services. For example, every time that a new graphic such as a logo needs to be added, it must be paid for. Otherwise, there are expensive retainers to pay in order to maintain and change the site as necessary. However, a web builder costs nothing additional for those types of changes.

Any professional site needs to incorporate good photographic images. However, this can be one of the more challenging aspects of web design. Hiring a photographer to take photos can be very costly. Additionally, finding suitable images can be very time consuming – especially when it comes to copyright issues. A good website builder includes the ability to access hundreds of stock photos that are all legal and free of charge.
When someone else is hired to create the site, it is necessary to wait until the work is finished before you can have access to the site and use it functionally. Depending upon how busy the developer is, this could mean an unnecessary delay in launching an online business. The longer it takes for it to be completed, the longer it takes to begin earning revenue from the business. However, there are many tools that make it possible for launches of websites in as little as a few hours or less.

Web builders can help anyone to create a professional-looking site that is attractive, functional and search engine friendly. These useful tools also make the job go ten times faster than by using traditional web tools typically offered by some hosting companies.

Skills you need to be a web designer

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If you want a career path in web design or as a developer, there will be some skills that you will need to acquire. Developing these basic skills to an advanced level will help you become an attractive employee to companies that are looking to hire for this type of profession.

All web designers should know about HTML, the primary source of how the web works. With HTML you have full control of your website’s structure, and it gives you the power to edit anything. Another code language that you should get familiar with is CSS, known for handling the visual appearance of the website. It allows web designers to set up and configure the interactions between applications and design elements.

In web design terms, coding is the language for programming the web. It depends on what you will be working on, but typically web designers and developers should know other coding or programming methods such as PHP, Java, etc. since HTML is far from universal. Learning two or more coding disciplines will make you a flexible employee and therefore increase your chance of employment.

Of course, another essential skill is creative design. You may want to look at the basic requirements for taking on creative projects without guidance and upgrade this as you go along if you don’t consider yourself a natural. There is more to design than you might think – for instance, you will need to know how to use typography, colour reference, images and more. Normally, this skill is a valuable asset to freelance web designers. Read more

How to be a successful web designer

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You may have the right skills and equipment in web design, but to be successful in this field will require more than that. You may be good at creating a website but are you any good at managing other areas of being a web designer? For example, web design involves a lot of things like communication, planning, professionalism, management and marketing. If you can juggle all of that, then you may just be on your way to success, but let’s not forget that skills take a lot of experiences and time to develop further.

Communication is one of the primary skills, but you will need it to be effective for it to work well for both of you, your client and your colleagues. Having a clear and bold communication will prevent any complication and sends them a message that’s understandable for everyone. Another skill is being able to present and sell yourself to everyone. Waiting to be noticed will not get you anywhere! You must showcase and market yourself as much as you can to be seen. Social media and word of mouth is the number one marketing strategy to spread the word.

To test the level of your work, you way want to provide your client with a survey. A survey will give you feedbacks that you can use for improvements. Improving and learning from your mistakes is your ladder to success. Furthermore, follow the step of planning before you jump into designing. Planning is the route to a good start as this will save you time when you start on a project. Read more

How to become a freelance web developer

startup-593327_1920Becoming a freelance web developer is recently high in demand, but the question is where to start and how to make a successful start on becoming a freelancer. If you’ve chosen this career path, by now you should already know how to code, and you would’ve learnt most of the necessary skills it requires. Now the only thing left to do is to make a start. Below are some tips to help you get on track.

1. Pick a Niche

There are probably thousands of web developers out there, so to make yourself different from the rest, it might be ideal to choose a niche that you are very good at. While you’re at it, be sure to upgrade your skills along the way. People who are an expert in a particular area usually has a higher value in the long run. Being an expert also means that it’s easier for you to advertise yourself as you have strong skills and lesser competition.

2. Start creating everything or anything

Once you’ve chosen a niche, it’s time to start creating and building up your portfolio. As you are a web developer, it is preferable to create an online portfolio that you can easily edit throughout your career. Your online portfolio will showcase your work and skills, therefore, making it easy for potential clients to see. Be sure to fill your portfolio with the best works you’ve done.

3. Be organise!

Mastering a skill on organising is essential to being a freelancer. As you may know working for yourself means that you are your own boss. Keeping on top of everything will lead you to success. A good idea would be to find a tool that will help you manage and organise everything. Read more

How to make your website SEO friendly

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SEO stands for search engine optimisation and is used in web designing to lure more traffic. This is a vital part of publishing your website. That’s why all web developers will always need to look at factors that will create an SEO friendly website. Factors to consider are as follow:

1. Neat web codes –

The search engine can only read an HTML. Therefore any other code that isn’t HTML won’t be picked up.

2. Minimise heavy graphics –

Visitors loves a speedy website that loads in an instant, and almost everyone wouldn’t have the patience to wait for a site that’s loading for more than 5 seconds. Reducing heavy graphics like a large HD image may help with fast loading, but keep in mind to not sacrifice one of your best contents. Balance is key.

3. Lesser code –

Be sure to have short or tighter codes for embedding because less code means faster loading time.

4. Convert text to image files –

Search engines do not read images, so by converting text to images you are preventing duplication penalties especially if your text comes from a tagline under your logo. Read more

Accelerated Mobile Pages and Mobile Web Design

amp_googleAs efforts across several industries continue to drive better and faster developments in the world of mobile internet browsing, a new player has been introduced and gradually grown in popularity over the past few months. Although not many people are familiar with Accelerated Mobile Pages (AMP) yet, they’re already changing the way mobile device users browse and read articles on a daily basis.
AMP HTML code is a new version of HTML language designed exclusively for this project. It’s simpler and shorter than standard HTML, with limited functionality but geared towards delivering content that you would usually find in news or blog articles – text, images, videos and, of course, adverts along with some simple branding. All in all, the optimised form of this code means AMPs can load almost twice as fast as the non-accelerated version of essentially the same page.

For some mobile websites, AMPs will not necessarily be needed in order to optimise the loading speed and performance of mobile pages.

“Well-designed, responsive websites can deliver the content they need almost instantly, even over a mobile connection, and without unnecessary clutter or excessive code,” says Easy Internet, an experienced web design company in Leicester with over 15 years in the business. “If you want to improve your users’ experience, you don’t necessarily need to use AMP but you do need to focus on mobile. That’s the biggest change we’ve seen in the last five years.”

google_mobileThe visual differences between AMPs and standard mobile-optimised website pages coded with standard HTML are not that striking. Although some elements may be taken out of the page’s code to significantly boost the time it takes for the page to load over a mobile data connection, the majority of the changes are unseen. In general, you might notice a distinct lack of clutter and more basic formatting when you directly compare the AMP version of a page to the standard mobile edition, but these changes are only subtle and tend to make the page easier to read.

Accelerated mobile pages can also have an impact on your organic search engine placements, which can make a significant difference to the success of your online business. Your pages will not be rewarded with higher Google positions because they use AMP code. However, loading speed on mobile does contribute directly to rankings, and if done properly, AMP is likely to improve this. In addition, any AMPs you have listed on organic mobile search results will be marked with a fairly distinctive AMP logo, indicating to users that the page is optimised. Images on those pages can also feed through directly to search results. These are both expected to boost click rates.

Overall, AMPs are definitely something to be aware of moving forward. They’re likely to be developed further given their initial success and the uptake of the project by many leading online publishers and news outlets. A good proportion of news articles you’ll see on Google results are now accelerated mobile pages, and we expect to see this trend continue. The most important thing for businesses is simply to ensure that mobile users are catered for one way of the other, in order to keep up with the demands of a mobile audience in 2016.

Why Response Web Design Is Important

Why Response Web Design Is Important

Responsive design is probably a term you’ve heard if you’ve been involved with any web design project over the last couple of years. A responsive website usually features flexible modules that can be resized or rearranged automatically to display the site’s content clearly on different sized screens. This means that whether someone views the site on a large computer screen, a tablet or a small mobile device, they’re equally able to read and view the content.

People have been saying it’s time for all businesses to upgrade to responsive design for the past three or four years. The problem now is that people who didn’t follow that advice are lagging behind, and they’re starting to see the effects on their business. Responsive design is probably relevant to more than half of your website’s traffic at this point, so it is really important.

It’s certainly true that the gap between businesses who took this advice earlier and those who didn’t is getting more obvious. Responsive design is a contrast to traditional static website pages, which usually don’t fit well on a small screen and often feature text or buttons that are much too small to read or use. Unfortunately, despite responsive design being widely recommended for several years now, many people and even businesses are missing out. Read more

The meaning of Web Design

web-947271_1920What is web design? Well, this can be answered in several ways. Generally, web design consists of creating both the structure and visual look of an online site. The primary purpose of web design is usually to showcase an individual or a company’s content by gathering related ideas and organising them in a way that’s neatly presented and suitable for their audience to access easily.

It really is combination of technical knowledge and creative visual flair, so not many people possess exactly the right combination of traits for the job, but it can come from experience. When it comes to the design aspect, there are many factors to consider including visual elements like the colour, layout, graphics, contents and fonts. It is important that all these elements are balanced and well-thought out.

Let’s start with colour; be sure to pick a colour scheme that represents the business or an individual, and contributes to the overall message and desired action for your audience to take. For the layout to work, all the graphics and content need to be laid out logically and assist people moving from one area to the next. Images, logos, icons or video clips must be positioned correctly ensuring they fit the whole theme and layout. From there we move onto the fonts. Be sure to pick a font that renders well in a web browser at different sizes, and is generally easy to read. Last but not the least is the content. Both content and design must both work in sync together, making sure you have the ideal content that matches your purpose and your preferred style. Read more

Web Design Trends in 2016

office-605503_1920Each year we see a different pattern when it comes to what’s popular in the field of web design. All the major players in a given online industry must follow the trends to stay on top with what customers, search engines and other users like. Let’s take a look at the following trends.

Flat design has been trendy for a long time. In 2016, many web designers still opt for this look. So why is it so popular? This design often contains three ingredients: minimalism, material design and responsiveness. It’s the perfect blend and balance of everything, when done right. Flat design, with simple colours, graphics and geometric shapes, provides a clear and fresh look to a website, which is very desirable. It is straightforward and delivers the message without too much complication. The flat design was also mentioned on Behance, stating that more and more people are starting to embrace minimalism. Read more