Why your business should consider using a website builder

web builder

Most business owners have long since realised how essential a website is for their success. Even a company that does not rely on web sales understands how important the Internet is in terms of marketing and advertising. For example, most everyone looks for companies, products and services over the Internet rather than using local phone books exclusively.
In order to participate in digital marketing, an online presence for businesses is necessary. Below are some of the reasons why website building tools such as templates and a flash site builder are an essential element of design.

Site building tools can significantly reduce the cost of both starting and maintaining of online businesses. The initial costs associated with hiring website designers are often so high that the average entrepreneur is unable to afford those services. In addition, there are usually other features to pay for on professional sites that can be developed. Therefore, the standard fees for designing may not include certain aspects of the finished process.After the launch of the site, it is also usually necessary to pay designers to make even the smallest of changes. These types of fees can really add up, particularly when the inevitable adjustments need to be made as the business changes and grows. When using a website builder, however, there is no charge beyond the regular hosting fee. This leaves much more funding available for other important aspects of the business such as advertising and marketing.

Most often, the templates that are included with the hosting firm’s tools also offer advanced features such as a flash site builder. This can be a great attribute to create a more professional looking site. Rather than learn coding languages such as HTML, much time can be saved with more straightforward design results that an average person can accomplish.
These tools also provide literally hundreds and sometimes thousands of options and different templates to choose from. Because they are often interchangeable, it is easy to revise and revamp the site whenever desired or necessary. Some of these features include email, contact forms, sidebars and many other attributes that are all designed to create the most attractive and functional site possible.Graphic designers are able to charge high fees for their services. For example, every time that a new graphic such as a logo needs to be added, it must be paid for. Otherwise, there are expensive retainers to pay in order to maintain and change the site as necessary. However, a web builder costs nothing additional for those types of changes.

Any professional site needs to incorporate good photographic images. However, this can be one of the more challenging aspects of web design. Hiring a photographer to take photos can be very costly. Additionally, finding suitable images can be very time consuming – especially when it comes to copyright issues. A good website builder includes the ability to access hundreds of stock photos that are all legal and free of charge.
When someone else is hired to create the site, it is necessary to wait until the work is finished before you can have access to the site and use it functionally. Depending upon how busy the developer is, this could mean an unnecessary delay in launching an online business. The longer it takes for it to be completed, the longer it takes to begin earning revenue from the business. However, there are many tools that make it possible for launches of websites in as little as a few hours or less.Web builders can help anyone to create a professional-looking site that is attractive, functional and search engine friendly. These useful tools also make the job go ten times faster than by using traditional web tools typically offered by some hosting companies.

Skills you need to be a web designer


If you want a career path in web design or as a developer, there will be some skills that you will need to acquire. Developing these basic skills to an advanced level will help you become an attractive employee to companies that are looking to hire for this type of profession.

All web designers should know about HTML, the primary source of how the web works. With HTML you have full control of your website’s structure, and it gives you the power to edit anything. Another code language that you should get familiar with is CSS, known for handling the visual appearance of the website. It allows web designers to set up and configure the interactions between applications and design elements.

In web design terms, coding is the language for programming the web. It depends on what you will be working on, but typically web designers and developers should know other coding or programming methods such as PHP, Java, etc. since HTML is far from universal. Learning two or more coding disciplines will make you a flexible employee and therefore increase your chance of employment.

Of course, another essential skill is creative design. You may want to look at the basic requirements for taking on creative projects without guidance and upgrade this as you go along if you don’t consider yourself a natural. There is more to design than you might think – for instance, you will need to know how to use typography, colour reference, images and more. Normally, this skill is a valuable asset to freelance web designers. Read more

Accelerated Mobile Pages and Mobile Web Design

amp_googleAs efforts across several industries continue to drive better and faster developments in the world of mobile internet browsing, a new player has been introduced and gradually grown in popularity over the past few months. Although not many people are familiar with Accelerated Mobile Pages (AMP) yet, they’re already changing the way mobile device users browse and read articles on a daily basis.
AMP HTML code is a new version of HTML language designed exclusively for this project. It’s simpler and shorter than standard HTML, with limited functionality but geared towards delivering content that you would usually find in news or blog articles – text, images, videos and, of course, adverts along with some simple branding. All in all, the optimised form of this code means AMPs can load almost twice as fast as the non-accelerated version of essentially the same page.

For some mobile websites, AMPs will not necessarily be needed in order to optimise the loading speed and performance of mobile pages.

“Well-designed, responsive websites can deliver the content they need almost instantly, even over a mobile connection, and without unnecessary clutter or excessive code,” says Easy Internet, an experienced web design company in Leicester with over 15 years in the business. “If you want to improve your users’ experience, you don’t necessarily need to use AMP but you do need to focus on mobile. That’s the biggest change we’ve seen in the last five years.”

google_mobileThe visual differences between AMPs and standard mobile-optimised website pages coded with standard HTML are not that striking. Although some elements may be taken out of the page’s code to significantly boost the time it takes for the page to load over a mobile data connection, the majority of the changes are unseen. In general, you might notice a distinct lack of clutter and more basic formatting when you directly compare the AMP version of a page to the standard mobile edition, but these changes are only subtle and tend to make the page easier to read.

Accelerated mobile pages can also have an impact on your organic search engine placements, which can make a significant difference to the success of your online business. Your pages will not be rewarded with higher Google positions because they use AMP code. However, loading speed on mobile does contribute directly to rankings, and if done properly, AMP is likely to improve this. In addition, any AMPs you have listed on organic mobile search results will be marked with a fairly distinctive AMP logo, indicating to users that the page is optimised. Images on those pages can also feed through directly to search results. These are both expected to boost click rates.

Overall, AMPs are definitely something to be aware of moving forward. They’re likely to be developed further given their initial success and the uptake of the project by many leading online publishers and news outlets. A good proportion of news articles you’ll see on Google results are now accelerated mobile pages, and we expect to see this trend continue. The most important thing for businesses is simply to ensure that mobile users are catered for one way of the other, in order to keep up with the demands of a mobile audience in 2016.

8 Easy SEO Hints & Tips


1. Domain

Older domains are better, newer ones can be seen as potential spam sites by the search engines, therefore although it is ideal to have a keyword in your domain name do not feel tempted to buy a new domain and redirect your old website to it. You are better off optimising your original site.

2. Keywords

Research your keyword phrases by asking others what they would put into Google to get your website to appear on the list. When words or phrases are very common, eg photography, travel etc, use short 2 or 3-word phrases instead. Discard any key phrases relating to the name of your business unless they are descriptive of your type of business, then make a list in order of priority. Select 6 to 8 different keywords for each page. Then optimise your site for your visitors, not for the search engines. Make sure your content, URLs, Headings, alt tags and meta tags include the phrases and words your potential customers would put into a search box.

3. Pages Titles

These are very important for search engines and you should make sure your keywords for that page are in the Title meta tag, with the most important words earlier in the title.

4. Website Design

Design your site structure and navigation based on your keyword research. Have pages for specific themes that your potential customers would search for. When researching your key phrases, it should have become clear how people unconnected with your business see it so choose your categories or pages based on what you have found out. Do people look for your services by brand or type eg Designer Name or Skirt/Trousers etc.

5. Search Engine Spiders

Spiders cannot access or understand; forms, search boxes, dynamic menus, JavaScript links, graphics or Flash. If you use any of these design features you will need either an HTML alternative as search engines can only read HTML type code. Images will need alt and title tags. Links to other pages need the clickable part of the link to be descriptive using the keywords for the destination page so that both visitors and search engines understand where the link is taking them.

6. Content

Make sure the page content is interesting, informative and constantly updated. Changing content keeps the visitors and the search engines coming back. Use your keyword phrases within the page text but do not overdo it as visitors will not want to read stilted and artificial paragraphs.

7. Organically Earned Links

Old-fashioned link-exchange no longer works, what you need to do is create interesting, wonderful content that everyone will WANT to link to. Join forums where you can give useful help to others and if they like what you say they may well link to you. Use social networking like Twitter to draw attention to articles or information on your webpage and drive visitors to your site. Add a blog to your site and write interesting articles about your industry, make useful comments on other people’s blogs within your industry. Soon everyone will want to keep in touch with your current thoughts and will bookmark, Digg and Delicious your site. When people naturally link to your webpage they are, in effect, giving you public internet votes and these have far more value than link exchange.

8. Monitor

Once you have carried out these suggestions monitor how your website performs either in your site stats, Google Analytics or Google Webmaster Tools. Changes can sometimes take a few weeks to have an effect so do not rush to tweak your webpage until you have seen the effect of the last changes. Keep records of what you have changed so that you can see what has had the most impact.

SEO & Your Website Content


Search engines, on indexing websites, look at where the individual words and phrases occur. Words in Title tags, headings (h1, h2 etc) and emphasised in bold, italic or capitals are noted. You should look at your website’s content in the way your website visitors do. If a word or phrase is emphasised then you are clearly wanting your visitors to notice it but if you had every word in capitals, bold etc, then you would not be emphasising anything would you, plus your website would look a mess!

Google has had many years to develop algorithms to work out relevance and importance and in addition, their studies of language use mean that they can determine whether the content makes sense and what words essentially mean the same as others ie search engines have a built-in thesaurus. This is why in search results you may find websites which do not mention the particular word or phrase you placed in the Google search box BUT do relate to the same topic.

By having studied language usage over many years, Google is able to tell if your web page makes sense or is just stuffed full of keywords or whether it is just a list of links to other websites. The algorithm is also able to tell if the content of your website is copied from another website. Google is wise to the many methods used to try and manipulate search results and consequently if you use any of these bad practices you risk having your website removed from the index completely.

If you focus on providing honest, useful content that is not plagiarised and is updated regularly then you can be sure that your visitors will keep coming back for more – they will bookmark you, subscribe to your RSS feeds and essentially vote for your content – AND if your content is interesting enough to keep visitors coming back for more then the search engines will too. Interesting, changing original content will keep everyone happy and is the best SEO you can have. Easy ways to have useful changing content on your website is by having a Blog, a News page, FAQs all of which you keep regularly updated.

How To Start Your Web Design Business

web design

The demand for web design is booming than ever. More and more businesses are looking for professional web designers to design their website. It’s no wonder why there are so many businesses competing in the same market. Web design companies are offering services that help business create the website that represents their business. If you’re looking to build your own business in web designing, there are some factors that you need to bear in mind.


Basic skills

It’s important to know the necessary skills for web designing. After all knowing the skills is essential to perform the job at hand. The basic includes knowing how to use web design programs including Adobe Apps such as Photoshop, Flash and Dreamweaver. Others involve knowing the basics in coding such as HTML.


Marketing skills

If you’re starting solo, it’s ideal to learn a thing or two about marketing your business. Marketing involves advertising yourself as a business to potential clients. You may also want to learn the basics of social media marketing as this can create many opportunities for yourself.


Create your portfolio

Start designing your website and work on creating other projects that you can show in your portfolio. Customers are more likely to be curious or interested when they have seen your work. Think of creating websites that will cater to different business owners. For example, you may want to design a website that attracts creative individuals or corporate owners.

Redesign existing sites

Web designers are also known for redesigning existing sites. Look for projects or freelance work that involves redesigning an existing website. Once you have done a few projects, you can then add them to your portfolio and offer the same service when running your own business.

business plan

Business Plan

You cannot create your own business without a plan. Write a plan for different factors that will play an important role in your business. For instance, creating a financial plan is highly critical to see what costs are involved in running your business.

The Importance of Custom Web Design

web design

In this digital age, having a website for your business is vital for building a presence online. A business might decide to use a website that’s already been made. However, customising the website is much more favoured as customers are always looking for something new. Personalizing your website is also a great way to express what your business is all about and helps you stand out from competitors. There are even more factors as to why a company should look to creating a customised website.

User experience

Customising your website allows you to create a unique experience for your audience. User experience is very important as this will dictate whether a visitor would stay and browse through your website. Most visitors are likely to stay only if they find your website easy to navigate. On the other hand, if your template is all over the place, users will find it difficult to navigate and are likely to leave your website.

Customer trust

Your website can either create a good or bad impression. By customising it, you can build a website that can establish customer trust. Users can determine your trustworthiness by merely looking at the design of your website. If you want to establish trust, you would need to design a professional website that customers can trust. Your overall online presence can be determined through your website, so it’s crucial that business creates a good impression to new or existing customers.


Visitors will look for consistency throughout your website. They will look at your fonts, white spaces, sizing, images, texts, formats, template and colours. Consistency is one of the main keys to creating a professional and successful website. Your website needs to have good visual presentations that are appealing to the eyes of the customers.

Overall, there are many important reasons as to why businesses need a customised website. All factors that were mentioned in this article are essential to creating a successful website that customers can trust.

How to be a successful web designer


You may have the right skills and equipment in web design, but to be successful in this field will require more than that. You may be good at creating a website but are you any good at managing other areas of being a web designer? For example, web design involves a lot of things like communication, planning, professionalism, management and marketing. If you can juggle all of that, then you may just be on your way to success, but let’s not forget that skills take a lot of experiences and time to develop further.

Communication is one of the primary skills, but you will need it to be effective for it to work well for both of you, your client and your colleagues. Having a clear and bold communication will prevent any complication and sends them a message that’s understandable for everyone. Another skill is being able to present and sell yourself to everyone. Waiting to be noticed will not get you anywhere! You must showcase and market yourself as much as you can to be seen. Social media and word of mouth is the number one marketing strategy to spread the word.

To test the level of your work, you way want to provide your client with a survey. A survey will give you feedbacks that you can use for improvements. Improving and learning from your mistakes is your ladder to success. Furthermore, follow the step of planning before you jump into designing. Planning is the route to a good start as this will save you time when you start on a project. Read more

How to become a freelance web developer

startup-593327_1920Becoming a freelance web developer is recently high in demand, but the question is where to start and how to make a successful start on becoming a freelancer. If you’ve chosen this career path, by now you should already know how to code, and you would’ve learnt most of the necessary skills it requires. Now the only thing left to do is to make a start. Below are some tips to help you get on track.

1. Pick a Niche

There are probably thousands of web developers out there, so to make yourself different from the rest, it might be ideal to choose a niche that you are very good at. While you’re at it, be sure to upgrade your skills along the way. People who are an expert in a particular area usually has a higher value in the long run. Being an expert also means that it’s easier for you to advertise yourself as you have strong skills and lesser competition.

2. Start creating everything or anything

Once you’ve chosen a niche, it’s time to start creating and building up your portfolio. As you are a web developer, it is preferable to create an online portfolio that you can easily edit throughout your career. Your online portfolio will showcase your work and skills, therefore, making it easy for potential clients to see. Be sure to fill your portfolio with the best works you’ve done.

3. Be organise!

Mastering a skill on organising is essential to being a freelancer. As you may know working for yourself means that you are your own boss. Keeping on top of everything will lead you to success. A good idea would be to find a tool that will help you manage and organise everything. Read more

How to make your website SEO friendly


SEO stands for search engine optimisation and is used in web designing to lure more traffic. This is a vital part of publishing your website. That’s why all web developers will always need to look at factors that will create an SEO friendly website. Factors to consider are as follow:

1. Neat web codes –

The search engine can only read an HTML. Therefore any other code that isn’t HTML won’t be picked up.

2. Minimise heavy graphics –

Visitors loves a speedy website that loads in an instant, and almost everyone wouldn’t have the patience to wait for a site that’s loading for more than 5 seconds. Reducing heavy graphics like a large HD image may help with fast loading, but keep in mind to not sacrifice one of your best contents. Balance is key.

3. Lesser code –

Be sure to have short or tighter codes for embedding because less code means faster loading time.

4. Convert text to image files –

Search engines do not read images, so by converting text to images you are preventing duplication penalties especially if your text comes from a tagline under your logo. Read more