Accelerated Mobile Pages and Mobile Web Design

amp_googleAs efforts across several industries continue to drive better and faster developments in the world of mobile internet browsing, a new player has been introduced and gradually grown in popularity over the past few months. Although not many people are familiar with Accelerated Mobile Pages (AMP) yet, they’re already changing the way mobile device users browse and read articles on a daily basis.
AMP HTML code is a new version of HTML language designed exclusively for this project. It’s simpler and shorter than standard HTML, with limited functionality but geared towards delivering content that you would usually find in news or blog articles – text, images, videos and, of course, adverts along with some simple branding. All in all, the optimised form of this code means AMPs can load almost twice as fast as the non-accelerated version of essentially the same page.

For some mobile websites, AMPs will not necessarily be needed in order to optimise the loading speed and performance of mobile pages.

“Well-designed, responsive websites can deliver the content they need almost instantly, even over a mobile connection, and without unnecessary clutter or excessive code,” says Easy Internet, an experienced web design company in Leicester with over 15 years in the business. “If you want to improve your users’ experience, you don’t necessarily need to use AMP but you do need to focus on mobile. That’s the biggest change we’ve seen in the last five years.”

google_mobileThe visual differences between AMPs and standard mobile-optimised website pages coded with standard HTML are not that striking. Although some elements may be taken out of the page’s code to significantly boost the time it takes for the page to load over a mobile data connection, the majority of the changes are unseen. In general, you might notice a distinct lack of clutter and more basic formatting when you directly compare the AMP version of a page to the standard mobile edition, but these changes are only subtle and tend to make the page easier to read.

Accelerated mobile pages can also have an impact on your organic search engine placements, which can make a significant difference to the success of your online business. Your pages will not be rewarded with higher Google positions because they use AMP code. However, loading speed on mobile does contribute directly to rankings, and if done properly, AMP is likely to improve this. In addition, any AMPs you have listed on organic mobile search results will be marked with a fairly distinctive AMP logo, indicating to users that the page is optimised. Images on those pages can also feed through directly to search results. These are both expected to boost click rates.

Overall, AMPs are definitely something to be aware of moving forward. They’re likely to be developed further given their initial success and the uptake of the project by many leading online publishers and news outlets. A good proportion of news articles you’ll see on Google results are now accelerated mobile pages, and we expect to see this trend continue. The most important thing for businesses is simply to ensure that mobile users are catered for one way of the other, in order to keep up with the demands of a mobile audience in 2016.

Why Response Web Design Is Important

Why Response Web Design Is Important

Responsive design is probably a term you’ve heard if you’ve been involved with any web design project over the last couple of years. A responsive website usually features flexible modules that can be resized or rearranged automatically to display the site’s content clearly on different sized screens. This means that whether someone views the site on a large computer screen, a tablet or a small mobile device, they’re equally able to read and view the content.

People have been saying it’s time for all businesses to upgrade to responsive design for the past three or four years. The problem now is that people who didn’t follow that advice are lagging behind, and they’re starting to see the effects on their business. Responsive design is probably relevant to more than half of your website’s traffic at this point, so it is really important.

It’s certainly true that the gap between businesses who took this advice earlier and those who didn’t is getting more obvious. Responsive design is a contrast to traditional static website pages, which usually don’t fit well on a small screen and often feature text or buttons that are much too small to read or use. Unfortunately, despite responsive design being widely recommended for several years now, many people and even businesses are missing out. Read more

The meaning of Web Design

web-947271_1920What is web design? Well, this can be answered in several ways. Generally, web design consists of creating both the structure and visual look of an online site. The primary purpose of web design is usually to showcase an individual or a company’s content by gathering related ideas and organising them in a way that’s neatly presented and suitable for their audience to access easily.

It really is combination of technical knowledge and creative visual flair, so not many people possess exactly the right combination of traits for the job, but it can come from experience. When it comes to the design aspect, there are many factors to consider including visual elements like the colour, layout, graphics, contents and fonts. It is important that all these elements are balanced and well-thought out.

Let’s start with colour; be sure to pick a colour scheme that represents the business or an individual, and contributes to the overall message and desired action for your audience to take. For the layout to work, all the graphics and content need to be laid out logically and assist people moving from one area to the next. Images, logos, icons or video clips must be positioned correctly ensuring they fit the whole theme and layout. From there we move onto the fonts. Be sure to pick a font that renders well in a web browser at different sizes, and is generally easy to read. Last but not the least is the content. Both content and design must both work in sync together, making sure you have the ideal content that matches your purpose and your preferred style. Read more

Web Design Trends in 2016

office-605503_1920Each year we see a different pattern when it comes to what’s popular in the field of web design. All the major players in a given online industry must follow the trends to stay on top with what customers, search engines and other users like. Let’s take a look at the following trends.

Flat design has been trendy for a long time. In 2016, many web designers still opt for this look. So why is it so popular? This design often contains three ingredients: minimalism, material design and responsiveness. It’s the perfect blend and balance of everything, when done right. Flat design, with simple colours, graphics and geometric shapes, provides a clear and fresh look to a website, which is very desirable. It is straightforward and delivers the message without too much complication. The flat design was also mentioned on Behance, stating that more and more people are starting to embrace minimalism. Read more

How To Design Your Website For Both Search Engines And Users

How To Design Your Website For Both Search Engines And Users

In today’s online environment, a great site with no SEO will do better than a bad site with perfect SEO. The fastest growing factor that affects your ranking on Google is how much real people are satisfied by your web pages, and Google is constantly implementing new methods to calculate this level of satisfaction that don’t rely on keywords and back-links.

“At the same time, regardless of what Google thinks, you’re not going to have any conversions on your site if you don’t take into account the value that people are looking for when they visit it”, advised Luminous Design. “Failing to address the needs of your visitors condemns your website to a lifetime of high bounce rates and disappointing performance. Your web design process is where you need to address this.” Read more

Launch with Confidence – How to Launch a Website

Launch with Confidence – How to Launch a Website

Launching a website is big step in increasing your presence in the world. It can be a difficult and complex task. Like any complex task, this requires extreme planning. There are several steps to how to launch a website that you must learn in order to have a successful launch. Learning exactly how to launch a website will help to avoid many of the common mistakes that occur when starting out.

First things first, find out where you are going to put it. Finding a host is required in order to launch the website at all. Without this your website cannot actually exist anywhere. So when thinking of a website, think of a name with domain name in mind. A domain name is what you will have to type in to reach the website. This means that you want it to be easy to remember and simple for people to use. The problem here is that such domains are exactly the most expensive. Some of the most expensive domains ever sold are simple short words. So be creative when selecting a name and check if it is available. The next step is finding and paying for a hosting service. This means shopping around to find the cheapest but also highest quality web host available. Some suggestions are iPage,, and BlueHost. Check the uptime (this is how long the site will be up) and the speed of the server. If a server is too slow people may not want to return to your service. Whatever you choose, remember that a little extra can go a long way when it comes to quality internet service.


Next is to design the website. If you already have this done then you may still want to check through it. If not it is time to do so, as even if you know how to launch a website you still need to have a quality website to launch. Make sure it is easy to use the site. It is suggested that you find outside people, such as friends, to just test the site. Have them try to use the site as any customer would. Don’t tell them what to do, instead if they get confused this is an indicator that the website needs a redesign. If they are frustrated at any point it is likely that most customers will also become frustrated using the website. No matter how good the content of a website is, it won’t matter if the customer or traffic cannot find it. Other good checking mechanisms include using validation software to validate your code. If you don’t do this you may miss faulty code that may ruin the experience for your traffic. Read more

Web Design Jobs

Web Design Jobs

Web design is becoming one of the best ways to earn an income right from your home or place of businesses. If you are looking for the right web design job then look no further. The right web design job is waiting for you. There are many, many online jobs for web design, so your best bet would be to take a look on the internet first and see what is available for you there. If you don’t have that much experience creating websites then maybe you should get some more practice before looking for web design work. This will ensure a competent worker and a satisfied client. This part is important, so don’t just skim over it. You will need experience to be a freelance web designer, period. No one will hire you without it. If you don’t have experience, don’t fret, you can always start now and learn how to create your own websites. It may seem hard at first but with a little practice and some dedication anything is possible, so get out there and do it!


You must be skilled and friendly and be willing to take constructive feedback to become a freelance web designer. Now you could potentially become a web designer for a company, but these are few and far between. You can go to and other websites to look for web design jobs, but I guarantee most are freelance jobs because this job is mostly done from the comfort of your own home. This is great because that means you can save money on gas and don’t have to go back and forth from the job and home. I know for a fact that there are many, many online jobs for freelance web designers out there right now who need skilled designers. Read more

Web Design Classes in the Modern World

Web Design Classes in the Modern World

So you are interested in web design? Well finding a web design class that is right for you can be a hard thing to start doing, but if you follow the tips found in this article then I think it will make it a lot easier for you. The first thing you need to consider is if you want to take online classes then you want to find colleges that offer web design classes. If you already know the answer to that question than the whole process will be even easier! The second thing you want to think about is if taking a web design class is right for you. Are you trying to create your own website or are you trying to make a living? If you are trying to do either than taking a web design class will most certainly be the right choice for you.


There are many colleges all over the world that offer design classes. If you want to take classes in real life I suggest contacting your local community colleges and see if you can take a class on web design! If you are already in college than maybe you can just take an extra class online in your spare time, or if you’re just a person who wants to learn how to design a website than you could always find classes online! But if you want to take classes in the real world than you can always check out to help you find colleges near you.

Now if you want to learn how to design online and you are on a very tight budget, than many options open up for you. For example, you don’t necessarily need to pay to learn some things on what you want to learn. You can always look up free tutorials online using services such as, Google, YouTube, and other sites to find free tutorials online. Of course this might not have enough information for you, so if you are really serious then taking classes would probably be right for you. Be careful for scams and don’t ever pay for tutorials online. Tutorials for all programs can easily be found online for free. Read more