8 Easy SEO Hints & Tips

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1. Domain

Older domains are better, newer ones can be seen as potential spam sites by the search engines, therefore although it is ideal to have a keyword in your domain name do not feel tempted to buy a new domain and redirect your old website to it. You are better off optimising your original site.

2. Keywords

Research your keyword phrases by asking others what they would put into Google to get your website to appear on the list. When words or phrases are very common, eg photography, travel etc, use short 2 or 3-word phrases instead. Discard any key phrases relating to the name of your business unless they are descriptive of your type of business, then make a list in order of priority. Select 6 to 8 different keywords for each page. Then optimise your site for your visitors, not for the search engines. Make sure your content, URLs, Headings, alt tags and meta tags include the phrases and words your potential customers would put into a search box.

3. Pages Titles

These are very important for search engines and you should make sure your keywords for that page are in the Title meta tag, with the most important words earlier in the title.

4. Website Design

Design your site structure and navigation based on your keyword research. Have pages for specific themes that your potential customers would search for. When researching your key phrases, it should have become clear how people unconnected with your business see it so choose your categories or pages based on what you have found out. Do people look for your services by brand or type eg Designer Name or Skirt/Trousers etc.

5. Search Engine Spiders

Spiders cannot access or understand; forms, search boxes, dynamic menus, JavaScript links, graphics or Flash. If you use any of these design features you will need either an HTML alternative as search engines can only read HTML type code. Images will need alt and title tags. Links to other pages need the clickable part of the link to be descriptive using the keywords for the destination page so that both visitors and search engines understand where the link is taking them.

6. Content

Make sure the page content is interesting, informative and constantly updated. Changing content keeps the visitors and the search engines coming back. Use your keyword phrases within the page text but do not overdo it as visitors will not want to read stilted and artificial paragraphs.

7. Organically Earned Links

Old-fashioned link-exchange no longer works, what you need to do is create interesting, wonderful content that everyone will WANT to link to. Join forums where you can give useful help to others and if they like what you say they may well link to you. Use social networking like Twitter to draw attention to articles or information on your webpage and drive visitors to your site. Add a blog to your site and write interesting articles about your industry, make useful comments on other people’s blogs within your industry. Soon everyone will want to keep in touch with your current thoughts and will bookmark, Digg and Delicious your site. When people naturally link to your webpage they are, in effect, giving you public internet votes and these have far more value than link exchange.

8. Monitor

Once you have carried out these suggestions monitor how your website performs either in your site stats, Google Analytics or Google Webmaster Tools. Changes can sometimes take a few weeks to have an effect so do not rush to tweak your webpage until you have seen the effect of the last changes. Keep records of what you have changed so that you can see what has had the most impact.

SEO & Your Website Content

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Search engines, on indexing websites, look at where the individual words and phrases occur. Words in Title tags, headings (h1, h2 etc) and emphasised in bold, italic or capitals are noted. You should look at your website’s content in the way your website visitors do. If a word or phrase is emphasised then you are clearly wanting your visitors to notice it but if you had every word in capitals, bold etc, then you would not be emphasising anything would you, plus your website would look a mess!

Google has had many years to develop algorithms to work out relevance and importance and in addition, their studies of language use mean that they can determine whether the content makes sense and what words essentially mean the same as others ie search engines have a built-in thesaurus. This is why in search results you may find websites which do not mention the particular word or phrase you placed in the Google search box BUT do relate to the same topic.

By having studied language usage over many years, Google is able to tell if your web page makes sense or is just stuffed full of keywords or whether it is just a list of links to other websites. The algorithm is also able to tell if the content of your website is copied from another website. Google is wise to the many methods used to try and manipulate search results and consequently if you use any of these bad practices you risk having your website removed from the index completely.

If you focus on providing honest, useful content that is not plagiarised and is updated regularly then you can be sure that your visitors will keep coming back for more – they will bookmark you, subscribe to your RSS feeds and essentially vote for your content – AND if your content is interesting enough to keep visitors coming back for more then the search engines will too. Interesting, changing original content will keep everyone happy and is the best SEO you can have. Easy ways to have useful changing content on your website is by having a Blog, a News page, FAQs all of which you keep regularly updated.

How to make your website SEO friendly

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SEO stands for search engine optimisation and is used in web designing to lure more traffic. This is a vital part of publishing your website. That’s why all web developers will always need to look at factors that will create an SEO friendly website. Factors to consider are as follow:

1. Neat web codes –

The search engine can only read an HTML. Therefore any other code that isn’t HTML won’t be picked up.

2. Minimise heavy graphics –

Visitors loves a speedy website that loads in an instant, and almost everyone wouldn’t have the patience to wait for a site that’s loading for more than 5 seconds. Reducing heavy graphics like a large HD image may help with fast loading, but keep in mind to not sacrifice one of your best contents. Balance is key.

3. Lesser code –

Be sure to have short or tighter codes for embedding because less code means faster loading time.

4. Convert text to image files –

Search engines do not read images, so by converting text to images you are preventing duplication penalties especially if your text comes from a tagline under your logo. Read more

Accelerated Mobile Pages and Mobile Web Design

amp_googleAs efforts across several industries continue to drive better and faster developments in the world of mobile internet browsing, a new player has been introduced and gradually grown in popularity over the past few months. Although not many people are familiar with Accelerated Mobile Pages (AMP) yet, they’re already changing the way mobile device users browse and read articles on a daily basis.
AMP HTML code is a new version of HTML language designed exclusively for this project. It’s simpler and shorter than standard HTML, with limited functionality but geared towards delivering content that you would usually find in news or blog articles – text, images, videos and, of course, adverts along with some simple branding. All in all, the optimised form of this code means AMPs can load almost twice as fast as the non-accelerated version of essentially the same page.

For some mobile websites, AMPs will not necessarily be needed in order to optimise the loading speed and performance of mobile pages.

“Well-designed, responsive websites can deliver the content they need almost instantly, even over a mobile connection, and without unnecessary clutter or excessive code,” says Easy Internet, an experienced web design company in Leicester with over 15 years in the business. “If you want to improve your users’ experience, you don’t necessarily need to use AMP but you do need to focus on mobile. That’s the biggest change we’ve seen in the last five years.”

google_mobileThe visual differences between AMPs and standard mobile-optimised website pages coded with standard HTML are not that striking. Although some elements may be taken out of the page’s code to significantly boost the time it takes for the page to load over a mobile data connection, the majority of the changes are unseen. In general, you might notice a distinct lack of clutter and more basic formatting when you directly compare the AMP version of a page to the standard mobile edition, but these changes are only subtle and tend to make the page easier to read.

Accelerated mobile pages can also have an impact on your organic search engine placements, which can make a significant difference to the success of your online business. Your pages will not be rewarded with higher Google positions because they use AMP code. However, loading speed on mobile does contribute directly to rankings, and if done properly, AMP is likely to improve this. In addition, any AMPs you have listed on organic mobile search results will be marked with a fairly distinctive AMP logo, indicating to users that the page is optimised. Images on those pages can also feed through directly to search results. These are both expected to boost click rates.

Overall, AMPs are definitely something to be aware of moving forward. They’re likely to be developed further given their initial success and the uptake of the project by many leading online publishers and news outlets. A good proportion of news articles you’ll see on Google results are now accelerated mobile pages, and we expect to see this trend continue. The most important thing for businesses is simply to ensure that mobile users are catered for one way of the other, in order to keep up with the demands of a mobile audience in 2016.

How To Design Your Website For Both Search Engines And Users

How To Design Your Website For Both Search Engines And Users

In today’s online environment, a great site with no SEO will do better than a bad site with perfect SEO. The fastest growing factor that affects your ranking on Google is how much real people are satisfied by your web pages, and Google is constantly implementing new methods to calculate this level of satisfaction that don’t rely on keywords and back-links.

“At the same time, regardless of what Google thinks, you’re not going to have any conversions on your site if you don’t take into account the value that people are looking for when they visit it”, advised Luminous Design. “Failing to address the needs of your visitors condemns your website to a lifetime of high bounce rates and disappointing performance. Your web design process is where you need to address this.” Read more