How To Start Your Web Design Business

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The demand for web design is booming than ever. More and more businesses are looking for professional web designers to design their website. It’s no wonder why there are so many businesses competing in the same market. Web design companies are offering services that help business create the website that represents their business. If you’re looking to build your own business in web designing, there are some factors that you need to bear in mind.

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Basic skills

It’s important to know the necessary skills for web designing. After all knowing the skills is essential to perform the job at hand. The basic includes knowing how to use web design programs including Adobe Apps such as Photoshop, Flash and Dreamweaver. Others involve knowing the basics in coding such as HTML.

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Marketing skills

If you’re starting solo, it’s ideal to learn a thing or two about marketing your business. Marketing involves advertising yourself as a business to potential clients. You may also want to learn the basics of social media marketing as this can create many opportunities for yourself.

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Create your portfolio

Start designing your website and work on creating other projects that you can show in your portfolio. Customers are more likely to be curious or interested when they have seen your work. Think of creating websites that will cater to different business owners. For example, you may want to design a website that attracts creative individuals or corporate owners.

Redesign existing sites

Web designers are also known for redesigning existing sites. Look for projects or freelance work that involves redesigning an existing website. Once you have done a few projects, you can then add them to your portfolio and offer the same service when running your own business.

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Business Plan

You cannot create your own business without a plan. Write a plan for different factors that will play an important role in your business. For instance, creating a financial plan is highly critical to see what costs are involved in running your business.

The Importance of Custom Web Design

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In this digital age, having a website for your business is vital for building a presence online. A business might decide to use a website that’s already been made. However, customising the website is much more favoured as customers are always looking for something new. Personalizing your website is also a great way to express what your business is all about and helps you stand out from competitors. There are even more factors as to why a company should look to creating a customised website.

User experience

Customising your website allows you to create a unique experience for your audience. User experience is very important as this will dictate whether a visitor would stay and browse through your website. Most visitors are likely to stay only if they find your website easy to navigate. On the other hand, if your template is all over the place, users will find it difficult to navigate and are likely to leave your website.

Customer trust

Your website can either create a good or bad impression. By customising it, you can build a website that can establish customer trust. Users can determine your trustworthiness by merely looking at the design of your website. If you want to establish trust, you would need to design a professional website that customers can trust. Your overall online presence can be determined through your website, so it’s crucial that business creates a good impression to new or existing customers.

Consistency

Visitors will look for consistency throughout your website. They will look at your fonts, white spaces, sizing, images, texts, formats, template and colours. Consistency is one of the main keys to creating a professional and successful website. Your website needs to have good visual presentations that are appealing to the eyes of the customers.

Overall, there are many important reasons as to why businesses need a customised website. All factors that were mentioned in this article are essential to creating a successful website that customers can trust.

Skills you need to be a web designer

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If you want a career path in web design or as a developer, there will be some skills that you will need to acquire. Developing these basic skills to an advanced level will help you become an attractive employee to companies that are looking to hire for this type of profession.

All web designers should know about HTML, the primary source of how the web works. With HTML you have full control of your website’s structure, and it gives you the power to edit anything. Another code language that you should get familiar with is CSS, known for handling the visual appearance of the website. It allows web designers to set up and configure the interactions between applications and design elements.

In web design terms, coding is the language for programming the web. It depends on what you will be working on, but typically web designers and developers should know other coding or programming methods such as PHP, Java, etc. since HTML is far from universal. Learning two or more coding disciplines will make you a flexible employee and therefore increase your chance of employment.

Of course, another essential skill is creative design. You may want to look at the basic requirements for taking on creative projects without guidance and upgrade this as you go along if you don’t consider yourself a natural. There is more to design than you might think – for instance, you will need to know how to use typography, colour reference, images and more. Normally, this skill is a valuable asset to freelance web designers. Read more

How to be a successful web designer

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You may have the right skills and equipment in web design, but to be successful in this field will require more than that. You may be good at creating a website but are you any good at managing other areas of being a web designer? For example, web design involves a lot of things like communication, planning, professionalism, management and marketing. If you can juggle all of that, then you may just be on your way to success, but let’s not forget that skills take a lot of experiences and time to develop further.

Communication is one of the primary skills, but you will need it to be effective for it to work well for both of you, your client and your colleagues. Having a clear and bold communication will prevent any complication and sends them a message that’s understandable for everyone. Another skill is being able to present and sell yourself to everyone. Waiting to be noticed will not get you anywhere! You must showcase and market yourself as much as you can to be seen. Social media and word of mouth is the number one marketing strategy to spread the word.

To test the level of your work, you way want to provide your client with a survey. A survey will give you feedbacks that you can use for improvements. Improving and learning from your mistakes is your ladder to success. Furthermore, follow the step of planning before you jump into designing. Planning is the route to a good start as this will save you time when you start on a project. Read more

Accelerated Mobile Pages and Mobile Web Design

amp_googleAs efforts across several industries continue to drive better and faster developments in the world of mobile internet browsing, a new player has been introduced and gradually grown in popularity over the past few months. Although not many people are familiar with Accelerated Mobile Pages (AMP) yet, they’re already changing the way mobile device users browse and read articles on a daily basis.
AMP HTML code is a new version of HTML language designed exclusively for this project. It’s simpler and shorter than standard HTML, with limited functionality but geared towards delivering content that you would usually find in news or blog articles – text, images, videos and, of course, adverts along with some simple branding. All in all, the optimised form of this code means AMPs can load almost twice as fast as the non-accelerated version of essentially the same page.

For some mobile websites, AMPs will not necessarily be needed in order to optimise the loading speed and performance of mobile pages.

“Well-designed, responsive websites can deliver the content they need almost instantly, even over a mobile connection, and without unnecessary clutter or excessive code,” says Easy Internet, an experienced web design company in Leicester with over 15 years in the business. “If you want to improve your users’ experience, you don’t necessarily need to use AMP but you do need to focus on mobile. That’s the biggest change we’ve seen in the last five years.”

google_mobileThe visual differences between AMPs and standard mobile-optimised website pages coded with standard HTML are not that striking. Although some elements may be taken out of the page’s code to significantly boost the time it takes for the page to load over a mobile data connection, the majority of the changes are unseen. In general, you might notice a distinct lack of clutter and more basic formatting when you directly compare the AMP version of a page to the standard mobile edition, but these changes are only subtle and tend to make the page easier to read.

Accelerated mobile pages can also have an impact on your organic search engine placements, which can make a significant difference to the success of your online business. Your pages will not be rewarded with higher Google positions because they use AMP code. However, loading speed on mobile does contribute directly to rankings, and if done properly, AMP is likely to improve this. In addition, any AMPs you have listed on organic mobile search results will be marked with a fairly distinctive AMP logo, indicating to users that the page is optimised. Images on those pages can also feed through directly to search results. These are both expected to boost click rates.

Overall, AMPs are definitely something to be aware of moving forward. They’re likely to be developed further given their initial success and the uptake of the project by many leading online publishers and news outlets. A good proportion of news articles you’ll see on Google results are now accelerated mobile pages, and we expect to see this trend continue. The most important thing for businesses is simply to ensure that mobile users are catered for one way of the other, in order to keep up with the demands of a mobile audience in 2016.

Why Response Web Design Is Important

Why Response Web Design Is Important

Responsive design is probably a term you’ve heard if you’ve been involved with any web design project over the last couple of years. A responsive website usually features flexible modules that can be resized or rearranged automatically to display the site’s content clearly on different sized screens. This means that whether someone views the site on a large computer screen, a tablet or a small mobile device, they’re equally able to read and view the content.

People have been saying it’s time for all businesses to upgrade to responsive design for the past three or four years. The problem now is that people who didn’t follow that advice are lagging behind, and they’re starting to see the effects on their business. Responsive design is probably relevant to more than half of your website’s traffic at this point, so it is really important.

It’s certainly true that the gap between businesses who took this advice earlier and those who didn’t is getting more obvious. Responsive design is a contrast to traditional static website pages, which usually don’t fit well on a small screen and often feature text or buttons that are much too small to read or use. Unfortunately, despite responsive design being widely recommended for several years now, many people and even businesses are missing out. Read more

The meaning of Web Design

web-947271_1920What is web design? Well, this can be answered in several ways. Generally, web design consists of creating both the structure and visual look of an online site. The primary purpose of web design is usually to showcase an individual or a company’s content by gathering related ideas and organising them in a way that’s neatly presented and suitable for their audience to access easily.

It really is combination of technical knowledge and creative visual flair, so not many people possess exactly the right combination of traits for the job, but it can come from experience. When it comes to the design aspect, there are many factors to consider including visual elements like the colour, layout, graphics, contents and fonts. It is important that all these elements are balanced and well-thought out.

Let’s start with colour; be sure to pick a colour scheme that represents the business or an individual, and contributes to the overall message and desired action for your audience to take. For the layout to work, all the graphics and content need to be laid out logically and assist people moving from one area to the next. Images, logos, icons or video clips must be positioned correctly ensuring they fit the whole theme and layout. From there we move onto the fonts. Be sure to pick a font that renders well in a web browser at different sizes, and is generally easy to read. Last but not the least is the content. Both content and design must both work in sync together, making sure you have the ideal content that matches your purpose and your preferred style. Read more

Web Design Trends in 2016

office-605503_1920Each year we see a different pattern when it comes to what’s popular in the field of web design. All the major players in a given online industry must follow the trends to stay on top with what customers, search engines and other users like. Let’s take a look at the following trends.

Flat design has been trendy for a long time. In 2016, many web designers still opt for this look. So why is it so popular? This design often contains three ingredients: minimalism, material design and responsiveness. It’s the perfect blend and balance of everything, when done right. Flat design, with simple colours, graphics and geometric shapes, provides a clear and fresh look to a website, which is very desirable. It is straightforward and delivers the message without too much complication. The flat design was also mentioned on Behance, stating that more and more people are starting to embrace minimalism. Read more

How To Design Your Website For Both Search Engines And Users

How To Design Your Website For Both Search Engines And Users

In today’s online environment, a great site with no SEO will do better than a bad site with perfect SEO. The fastest growing factor that affects your ranking on Google is how much real people are satisfied by your web pages, and Google is constantly implementing new methods to calculate this level of satisfaction that don’t rely on keywords and back-links.

“At the same time, regardless of what Google thinks, you’re not going to have any conversions on your site if you don’t take into account the value that people are looking for when they visit it”, advised Luminous Design. “Failing to address the needs of your visitors condemns your website to a lifetime of high bounce rates and disappointing performance. Your web design process is where you need to address this.” Read more