How To Design Your Website For Both Search Engines And Users

In today’s online environment, a great site with no SEO will do better than a bad site with perfect SEO. The fastest growing factor that affects your ranking on Google is how much real people are satisfied by your web pages, and Google is constantly implementing new methods to calculate this level of satisfaction that don’t rely on keywords and back-links.

“At the same time, regardless of what Google thinks, you’re not going to have any conversions on your site if you don’t take into account the value that people are looking for when they visit it”, advised Luminous Design. “Failing to address the needs of your visitors condemns your website to a lifetime of high bounce rates and disappointing performance. Your web design process is where you need to address this.”

Here are some ideas for improving your existing site one step at a time, while catering to both users and search engines:

  • Update your content – Systematically revisit your pages and improve what’s on them
  • Share useful information – Do some original research into something within your field, and turn your findings into a blog post that will provide value to others in your field
  • Refresh your look – Edit the theme and design of your pages to enhance your brand
  • Reorganise logically – Arrange your content in sensible categories to make your users’ lives easier and encourage them to spend longer actually engaging with your website
  • Provide helpful tools – Create an engaging tutorial or tool to solve a problem that’s bothering you, and chances are someone else will appreciate the solution too
  • Re-do your technical checks – Make sure everything behind the scenes is running smoothly so your site loads quickly and there’s nothing going wrong in the background

user experience

At every stage in your web development and design, from the very first stages of planning to the regular reviews you ought to be carrying out, it’s essential to concentrate on how exactly your changes are enhancing your website. Take the time to study your own work in detail, and recruit test users to assist you in finding any details you might have overlooked. Getting a sense of perspective is important if you’re going to be pleasing different readers looking for different things, whether they’re humans or Google bots. For example, you’ll need to consider all of the following:

  • The quality and clarity of your actual writing
  • Formatting and typography
  • Headers and structure
  • Use of a range of relevant keywords
  • Trustworthiness and reliability
  • Links to relevant resources outside of your site
  • Contact details and information about the writer
  • Media including images and videos within your content
  • Overall purpose and a clear call to action

All of these factors can be detected by human users and search engines, so it’s vital to strike a balance between them all depending on what overall impact you’re going for. Think about how each page fits into your website as a whole and contributes to what you’re trying to achieve. This should get you started on your path towards a great website that ranks well and offers your visitors everything they were looking for!

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