It is so important to make sure that once you have a website that you do not just assume that you need do nothing more. You need to think about the fact that you need to direct people to that website and make sure that they are aware that it exists. It is often easy to think that once you have a website that you need do nothing else. But people will not automatically find it. There are many things that you can do to attract them to the site. It is good to think about some of them and decide how you will be able to use them to your advantage.
Search Engine Optimisation
This can be a free undertaking and so is a really worthwhile thing to do for your website. You will get your website high in search engines and therefore people will visit it with very little effort for you. There is a lot to learn and think about though, but it can be well worth learning more about it. It is important to submit your website to search engines once it has been completed. You only need to concentrate on the main ones like Google and Yahoo and they will then add your website to their search engine and you will start to appear in search results. You will need to make sure that your content is optimised as well and there are a lot of things that you will need to think about. However, the main ones are providing a good user experience with a website that is fast, easy to navigate and works on mobile devices You will also need to make sure that your text is free of mistakes, is short and concise and uses synonyms. It is also important to add metadata to your pages such as page title, meta description and URL. Backlinks are also really important and so if you can get others to link to you this can be useful.
If you are a business then being added to online directories can be really important. It is easy to do and is free. Start with Google Maps and then look at where your competitors are listed and get listed on those places too. It is even better to find places they are not listed and get listed on those. You should be able to find directories easily by using a search engine and then you can add your business.
Reviews are really important to potential customers. They want to look and see whether they can trust you and whether it is worth visiting your business. Stats show that almost all customers are influenced by reviews and that means that it is really important to make sure that you get good ones. You can search for reviews to see how you are faring and if there are specific problems then this will allow you to identify them and make changes. It might also be the case that you can find some websites that review businesses like yours and you will be able to pitch to them and see whether they will review you. Make sure that you ask happy customers to review you and you could even run a prize draw or offer freebies in exchange for reviews.
Social media can be extremely important and which platform you choose will depend on the nature of your business. It can be worth looking at your close competitors and see what they are doing on social media and where they have the most presence as this could guide you to what to do. It might seem like a hassle having social media accounts and you may not like social media, especially certain specific platforms, but if potential customers see you have not got social media accounts they may wonder why and feel that they cannot trust you as a result.
This can be really effective. It will help you to keep customers interested, show them your products and showcase new items, convert abandoned carts in online stores and build reviews. You will need to automate this process to make it as easy as possible and there are various companies that you can use to do this that are free. It can be worth signing up for a competitor’s newsletter to see what they send and use that as inspiration for yours. Obviously, you cannot copy them, but you can see what you think they do well and see how you can use that idea in a unique way in your newsletter.